MAX MARA
ION Orchard Atrium
Fashion - MaxMara Winter Collection Showcase at ION Orchard Atrium - I was invited to MaxMara's design for easy living event by Mercury Events where they showcased their winter wear collection. MaxMara or The House of MaxMara is an Italian fashion house known for its ready to wear clothing line. It was established in 1951 by Achille Maramotti. In 2008, MaxMara have expanded to over 2,254 stores in over 90 countries.
MaxMara is made in Italy. Their designs are classy, simple and chic. MaxMara has spawned 35 labels, such as Sportmax, Sportmax Code, Weekend MaxMara, Pennyblack, iBlues, Max & Co, etc. As of 2013, Jennifer Garner is the first and only spokesperson of Max Mara. They will be launching their campaign really soon in Vouge, Harper's Bazaar, Elle, W, Instyle, The New York Times, and the International Herald Tribune.
VIP Guests were treated to free flow of Moet Champagne and some delicious canapés. The event was sponsored by Awfully Chocolate where guests walked home with door gifts filled with delicious cakes & MaxMara magazine.
Most of their winter jackets cost around SGD$3000+. Happy shopping there!
We ended our night having some drinks at Balaclava before heading home!
Sara Shantelle Lim
www.SaraShantelle.com
